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PC Gamer
PC Gamer
Rich Stanton

E3 is dead, and it's a damn shame

The E3 event in 2019.

Farewell then, E3. Yesterday's announcement that E3 2023 has been cancelled is, make no mistake, the final act for what was until very recently gaming's showpiece event: The big summer extravaganza, the royal rumble where all the major platform-holders and publishers were crammed into the same space for a few days and had to directly compete with one another. This cannot be overstated: These companies alternately loved and hated the annual totting up of who had 'won', as well they might after having paid millions for the privilege.

It's an event that changed vastly from its early days as a mostly B2B conference into a shop window for the world, becoming the marquee moment for any given gaming year and the single most exciting time to be a gamer. And in the end it didn't change enough or, arguably more the case, the industry no longer wanted what it had to offer.

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