e.l.f. Beauty has acquired Hailey Bieber's rhode skincare brand in a $1 billion deal, the companies said.
Bieber's rhode had $212 million in net sales in the 12 months that ended March 31. The company's products are only available online, but by the end of this year it plans to begin an in-store partnership with Sephora in North America and the U.K.
Bieber, a model and the wife of singer Justin Bieber, will be rhode’s chief creative officer and head of innovation and also a strategic advisor to the combined companies.
