e.l.f. Beauty (NYSE: ELF) struggled in 2025 with consumer shifts, slowing growth, and the less-than-spectacular rollout of the rhode makeup and skincare brand. But that was then—this is now.
Now, the fiscal Q3 results have revealed that consumers are resilient and that the bottom has not fallen out of the cosmetic market. Now, rhode has gained traction. The critical takeaway from the Q3 results is that e.l.f. absolutely crushed the low bar analysts set, and the guidance is equally optimistic. (Note that e.l.f. Beauty has a fiscal year that is ahead of the calendar year.)
