Thailand's e-commerce market value is expected to grow by 8-13% this year, with live commerce and cross-border e-commerce predicted to gain significant traction, says sector pundit Thanawat Malabuppha.
The honorary president of the Thai E-Commerce Association indicated that the value of the e-commerce market in the country stood at 770 billion baht in 2022, up 8% year-on-year. It is expected to reach 870 billion baht this year.
