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Fortune
Fortune
Jason Del Rey

E-commerce powerhouse Julie Bornstein unveils Daydream—an AI-powered fashion shopping agent that’s 25 years in the making

e-commerce Nordstrom
Daydream founder Julie Bornstein posing for a headshot (Credit: Courtesy of Daydream/Cristopher Wu)

When Julie Bornstein was an e-commerce leader at Nordstrom in the early 2000s, she envisioned a world where online shopping would someday live up to the promise of enabling a true personalized experience for each and every shopper.

“I just remember thinking, someday I would like to build a search and discovery platform that just helps you find the right stuff,” she told Fortune in an interview earlier this month.

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