A fit and healthy footballer advertising vaping products is an incongruent image. E-cigarettes cut out some of the harmful chemicals associated with tobacco but still contain highly-addictive nicotine.
So it seems absurd that our top-flight football clubs, whose players are role models for young fans, should help promote their use.
Research on the harmful effects of vaping is still short on supply; medical experts say it hasn’t been around long enough to know exactly how damaging it can be, notwithstanding claims it is 95 per cent safer than smoking.
