Dyson is taking its engineering ambitions somewhere unexpected: inside consumers' mouths. The British technology company has unveiled the CameraJet, an AI-powered toothbrush equipped with a built-in camera and precision jet that can identify gaps between teeth and target areas where plaque commonly forms.
The launch pushes Dyson into the smart toothbrush market dominated by established names, including Oral-B and Philips, but the CameraJet's unusually high price raises an obvious question for potential buyers: what exactly does it get you?