Dwayne Johnson entered the tequila business in March 2020 with Teremana, a brand he built with three partners. Six years later, the company was reportedly valued at around $3.5 billion. Johnson is the name most people associate with the tequila, but the business behind it includes several other owners, each with a different role.
Teremana operates through Siete Bucks Spirits, founded by Johnson, Dany Garcia, Jenna Fagnan and Ken Austin. The Lopez family in Jalisco, Mexico, is also a co-owner, alongside German spirits company Mast-Jägermeister SE, which invested in 2022.
