Velo is one of the brands McLaren sponsor British American Tobacco has created to pivot away from cigarettes towards tobacco-free nicotine products, such as Velo's flavoured nicotine pouches or the Vuse brand's e-cigarettes.
In April this year, the Dutch government joined a growing list of European countries to ban the sale of all types of nicotine pouches over health concerns, in particular regarding the accessibility of addictive snus pouches and vapes to minors.
