- Duolingo is killing off its mascot. The language-learning app announced the change on social media, resulting in a slew of tributes from other brands, as well as some snark and guilt thrown in for good measure.
Killing off a mascot is always a tricky thing. While corporate executives might hate it, some users might have a connection to it. (Need proof? Look no further than Twitter’s blue bird, which Elon Musk loathed, but many users still mourn.)
