Home interiors marketplace Fy! sounds like somewhere tech buzzwords go to breed: it gobbles up social content and uses that, alongside machine learning and a vast vault of data, to give shoppers a personalised experience that lures them to spend more money.
An AI art gizmo on the site lets you make your own home prints, while its “rooms” feature sees users snap their room and upload it to Fy!’s generative AI tool to see their home transformed into, say, Barbiecore or boho — “like an interior designer in their pocket,” and then buy the products.
