It's going to be a clash of titans at the Indian box office this Christmas weekend and rumour has it that not everyone is playing fair.
The producers of the much-anticipated Prabhas starrer 'Salaar: Part 1 - Ceasefire' announced on Wednesday that they will not be screening their movie in PVR INOX and Miraj Cinemas theatres across the southern states, alleging preferential treatment to Shah Rukh Khan's 'Dunki'. Now, Kamal Gianchandani, the Co-Chief Executive Officer at PVR INOX Ltd has hit back at the allegations in a series of tweets on his personal handle.