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Jack Moss

Dunhill embraces summer of sport with luxurious activewear collection for a ‘life well-lived’

Dunhill Athluxury Sportswear Collection.

Since the beginning of his tenure as creative director of British house Dunhill, which began with a show at London’s National Portrait Gallery in February 2024, Simon Holloway has stated an intention to establish an expansive wardrobe equipped for ‘a plethora of gentlemanly pursuits, from motoring, sporting and cultural events, through to classic black-tie moments’, as the Newcastle-born designer previously described.

‘These are not basic clothes for going into the office. These are clothes for enjoyment, for a life well-lived,’ he said after his sophomore show this June, presented in a lush courtyard garden in Milan (complete with parasols, white tablecloths and glasses of Pimm’s).

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