The highly anticipated sequel, Dune: Part Two, made a significant impact on Imax screens during its opening weekend, as reported by company CEO Richard Gelfond at an investors conference. Gelfond revealed that the film sold out on Imax screens globally, with audiences flocking to experience the sci-fi thriller in premium formats.
Dune: Part Two premiered on 809 Imax screens and generated an impressive $32.2 million in global box office revenue, capturing an 18 percent share. The film's success continued as it opened to a stellar $82.5 million in North America, marking the biggest start of the year so far and doubling the performance of its predecessor.
Director Denis Villeneuve's decision to shoot part of Dune: Part Two with Imax cameras proved to be a strategic move, attracting a substantial portion of viewers to opt for the immersive Imax experience. Gelfond highlighted the growing trend among Hollywood studios to prioritize Imax releases for their tentpole films, citing the example of Mission: Impossible 7, which saw a noticeable decline in momentum after exiting Imax screens.
The success of Dune: Part Two has not only solidified its position as a major franchise for Legendary but also marked a significant milestone for Villeneuve and lead actors Timothee Chalamet and Zendaya. The film's strong performance has prompted studios to secure Imax releases well in advance, with Imax's summer 2025 release schedule already finalized to accommodate the global demand for premium cinematic experiences.
Aside from discussing the film industry trends, Gelfond also touched upon the potential of artificial intelligence (AI) in enhancing Imax's operational efficiency. While Imax is not currently offering AI products or incorporating AI experts into its boardroom, Gelfond acknowledged the benefits of utilizing AI tools to streamline business operations and drive productivity.
Overall, Dune: Part Two's remarkable success on Imax screens underscores the enduring appeal of cinematic experiences and the industry's ongoing evolution towards premium formats, setting a new standard for future blockbuster releases.
