Scotland's most instagrammable restaurant has been revealed after a new study picked out the top 20 most photogenic venues from around the UK. The restaurant at the Apex City Quay Dundee has been named as the only entry from Scotland and was picked out for its stylish interior.
The new study by UK card machine provider, Dojo, looked at the most Instagrammable restaurants in the country to see where is offering the best experience and most Insta-worthy shot in their restaurant.
A spokesperson for the firm said: "There is expected to be a £6.6bn year-on-year growth for the restaurant industry, with the top 10 branded restaurants predicted to achieve sales of £3bn in 2022. These figures only emphasise the increased spend of customers within the hospitality sector - highlighting the importance of tapping into your customers' senses.
"The minute you sit down to order, you’re actually being instantaneously influenced by a variety of design choices. These design elements can impact your choices as a customer, from how much you’re willing to spend to what dish you decide to opt for."
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The study also found that brown is by far the most appealing colour (70%) used by the top 20 restaurants, followed by red and cream.
Sarah Macklin, successful interiors blogger and owner of dreamofhome.co.uk, said: “Loud colours can result in customers eating their meal faster, so restaurants that use bright colours and loud music tend to turn over more tables. Whereas eateries that use calming colours and relaxing music encourage the customers to take their time and soak up the atmosphere.
"This is why the colours you choose can have a big impact on the mood of your clients. Think about your brand and the kind of eatery you want to be and base your colours on this. Restaurants that want to offer a relaxing, luxury experience might avoid fluorescents in their decor, for example."
Other elements such as music. lighting and layout were also explored, which you can find in full here .
Top 3 Tips on how to make your restaurant more Instagrammable
Experts at Dojo have put together their top 3 tips on how to make your restaurant the perfect ‘Instagrammable’ location:
Know the importance of good lighting
Guests want to be able to take good pictures whilst dining. Angle lighting at 45 degrees for the most flattering pictures.
Create a drink or meal which stands out from the rest
Whether it be by adding floral garnishing or a chocolate melting moment, create something that diners can’t resist taking a picture of!
Incorporate fun features in your venue
This could be something as simple as an artificial flower wall behind a mirror, so guests can take pictures with friends. You don’t need to break the bank - get creative!
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