College bowl season comes with an odd grab-bag of games. Before the final four—and in years to come, final 12—teams fighting for a championship go to battle, a slew of other postseason matchups pit schools from different conferences up against each other in games that are usually at the very least interesting.
No bowl has leaned into the inherent absurdity of college bowl season in recent years more successfully than the Duke’s Mayo Bowl.
Duke’s Mayonnaise took over as the title sponsor of the bowl in 2020, and the company’s impact has been felt across the college football world.
