A lot of people will be unwrapping new laptops and desktops this December, according to a holiday shopping white paper from the CTA (Consumer Technology Association). The just-released report, entitled 2024 Consumer Technology Holiday Purchase Patterns, states that 51 percent of consumers surveyed intend to buy a laptop as a gift this year, along with 35 percent who intend to purchase a “desktop / personal computer (PC).” Both numbers are all-time highs and are up 8 to 9 percent over last year. Laptops were also the most-desired gift to receive.
Overall, 78 percent of survey respondents said that they intend to buy computer hardware of some kind as a gift this holiday season, while 89 percent plan to buy tech gifts (including non-computer tech), the highest rate ever by 8 points, with data going back to 2007. This year, thirty-five percent said that they would spend more on buying tech gifts in 2024 than they in 2023, while only 20 percent stated that they intend to spend less.
