Teasers are an art form. Manufacturers want to drop enough breadcrumbs to generate hype, but overdoing it can quickly spoil the element of surprise. Take Ducati, for example. Certification documents, spy shots, and general rumors all but revealed the brand’s 2023 World Première slate before the first new model hit the runway. Still, Ducati’s cryptic episode titles and obscured photography kept the public on its toes.
We knew a Lamborghini Streetfighter V4 and Monster SP waited in the wings, but we couldn’t make a definitive announcement until Bologna put its cards on the table. More recently, Ducati has done away with such coy tactics. Before officially unveiling the 2023 Panigale V4 R, the Italian OEM all but showed its hand, releasing a teaser image of the iconic Panigale front fairing.
