The motorcycle market is alive with small-displacement bikes that aim to draw the attention of both new and seasoned riders alike. Bikes such as Triumph’s Speed 400 and Scrambler 400X, Honda’s GB350, and Royal Enfield’s Himalayan have grown in popularity since their introductions, often sitting atop monthly sales charts, outselling more premium and larger capacity machines.
But according to Motorcycle News, Ducati has no intention of entering the mid-sized market.
Apparently, Giulio Fabbri, Ducati’s Head of Product Communications, told Motorcycle News that the company had made a decision many years ago not to build low-cost models, despite an increase in market demand. Is that a mistake, though, and what do you call the brand's foray into dirt bikes if not small-displacement motorcycles?
