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RideApart

Ducati's Sales Are Down Slightly, But Remain Strong Because of Its Off-Road Bikes

Ducati is part of parent company Audi Group, which means it includes all its financial reporting in the larger organization's report. That means we not only get a look at how Ducati sales are going, but also how it's faring against its fellow automotive brethren in the Audi Group. 

How did Ducati's Q3 2024 sales go? Overall, it's down by a couple thousand units delivered, as compared to Q3 in 2023. To be very specific, so far it's delivered 43,773 motorcycles to customers over the first nine months of 2024, as compared to 47,856 for the first nine months of 2023. 

Percentage-wise, that's a drop of 8.5 percent year on year. And yet, because we can also see what Audi, Bentley, and Lamborghini did over the same time periods, we can tell you that both Audi and Bentley had double-digit delivery drops (say that five times fast) from Q3 of 2023 to Q3 of 2024.

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