Ducati turns 100 this year, and apparently a cake, some balloons, and an awkward corporate speech weren’t going to cut it. Instead, the Italian motorcycle maker is effectively turning large chunks of Bologna into one massive Ducati exhibition for a full month. Honestly, if any motorcycle company was going to celebrate a century by making an entire city participate, Ducati was probably at the top of the list.
The celebration began on September 4 and is already in progress, with five locations across Bologna hosting different parts of Ducati’s history through October 5. Salaborsa, Palazzo Pepoli, Galleria Cavour 1959, Palazzo Boncompagni, and Renato Dall’Ara Stadium are each getting their own slice of the celebration, covering everything from motorcycles and factory photography to design, archival material, racing, and art.
