Out of all motorcycle manufacturers, Ducati may place the heaviest emphasis on brand identity. From the Bologna firm’s iconic red liveries to its fire-breathing L-Twin and V4 engines, there’s no mistaking a Duc with any other motorcycle. In turn, diehard Ducati fans identify with the Italian OEM on a core level.
To put the Ducatisti’s full might on display, Ducati brings back its We Ride as One event in 2023. The worldwide gathering will take place on Saturday, May 6, 2023. Similar to the annual Distinguished Gentleman’s Ride, local chapters will take the reins, with dealerships and Ducati Official Clubs (DOCs) organizing each meet-up and ride route.
