A Dublin pub has vowed to keep selling pints of Guinness for €5 despite wholesale price increases.
Last month, Guinness owners Diageo announced a wholesale price increase of 12% with industry experts predicting this would mean an average hike of 25 cents on a pint. This could take the cost of a pint of plain up to almost €8 in some city centre bars.
However, Kavanagh's Pub on New Street in the Liberties has blasted the "global greed" of the hike amidst the cost of living crisis. The bar has promised to keep the price of a pint at €5 for customers paying cash while those paying with card will be charged €5.30.
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The pubs said on social media: "It’s a kick in the the teeth once again for our hard pressed customers to have to endure another price increase at the hands of global greed this time being Guinness. We are very conscious of the fact people’s disposable incomes have taken a big hit with the cost of living so now we are prepared to play our part.
"Rewarding customers who use cash. Our Guinness will stay at €5.00, yes that’s right just FIVE EURO on 1 condition….Pay with cash. With banking charges and associated costs of the Diageo increase, anybody wanting to pay with card will pay the new increased price of €5.30 Sincere thanks for your continued custom."
Announcing the increase last month, Diageo insisted that said it tried to absorb cost increases “for as long as possible”. But the company claimed it had no choice but to hike the price, citing inflation as the main reason for the change.
Despite the increase, another Dublin pub has also vowed to keep its pints at €5. Bernard Farrell, who runs the Clonliffe House in Ballybough, North Dublin, said: “We don’t want to touch the Guinness or the Smithwicks, it’s a fiver. We have a very loyal customer base.
“It’s a real Guinness pub. We have to absorb the costs. I couldn’t ask for better clientele in the whole country.
“We bought the bar seven years ago and we grew into it so much. We’ve a serious loyal customer base and we’re very loyal to the customer.”
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