Global fashion retailer Shein has launched its new headquarters in Dublin city centre, opening dozens of job vacancies, the Department of Enterprise, Trade and Employment has announced.
The Dublin office will host Shein's strategic IT hub for Europe, Middle East and Africa and will function as the heart of the retailer's operations in the region. Minister for Enterprise Simon Coveney attended the opening ceremony where he discussed Shein's business strategy, including the expansion of their graduate program in Ireland and the 30 key roles they are looking to fill by the end of the year.
Mr Coveney said: "These positions will be in a range of specialist areas and no doubt Shein will have no problem filling these rolls from our skilled workforce. It is a vote of confidence that another global leader has chosen Ireland to launch their EMEA HQ and highlights that we have the environment to attract [Foreign Direct Investment] companies to our shores.”
The Chinese-owned fast fashion brand, which employs around 10,000 people, also announced plans to host around 30 pop-ups around the EMEA region, with the next Ireland pop-up happening from May 12 to 17, 2023 at Opera Lane in Cork. Last year, Shein's pop-up at Jervis Shopping Centre, Dublin, attracted over 4,000 visitors per day.
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