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International Business Times UK
International Business Times UK
World
Andrea Tode Jimenez

Dubai's Viral Chocolate Is So Popular It's Triggered A Global Pistachio Shortage And Soaring Prices

The humble pistachio, once content to lurk in Christmas nut bowls, now finds itself at the centre of a worldwide shortage – all thanks to a viral chocolate bar that's emptying shelves faster than suppliers can fill them.

The culprit? A deceptively simple dessert chocolate bar from Dubai dubbed 'Dubai chocolate' that exploded in 2023 across TikTok when ASMR influencers discovered its oddly satisfying crunch made viewers' phones vibrate with each bite.

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