Footballers are becoming the new rock stars.
And the two worlds are “overlapping” with a new generation of Premier League stars making moves into music, fashion and beyond. The showbiz manager who guided the likes of Dua Lipa and Lana Del Ray to superstardom is now helping the likes of Manchester City £45m new boy Kalvin Phillips realise his full potential.
Top showbiz manager Ben Mawson, of Tap Management, is now helping footballers maximise their potential while also teaching agents to expand their knowledge on a UEFA “masters style” Player Agent Programme. It is designed for current agents, former players and would-be agents to learn how to increase the marketing and commercial value of their stars and there is a growing move towards management but also players branching out into music and fashion.
