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MarketBeat
MarketBeat
Business
Jeffrey Neal Johnson

Dropping the Dough: Yum! Brands Strategically Trims the Fat

The fast-food industry is facing a severe reality check. Menu price hikes are pricing out the core lower-income demographic, causing a decline in foot traffic across the sector. Yet amid this crisis, one operator just executed a masterclass in corporate defense.

Yum! Brands (NYSE: YUM) successfully offloaded its underperforming Pizza Hut asset outside Mainland China for about $1.5 billion.

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