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Benzinga
Benzinga
Business
Marc Guberti

Dropbox CEO Drew Houston Shares The Two Marketing Hacks He Used To Get Millions Of Paying Customers: 'Give People Tools To Spread The Word'

Drew Houston Dropbox Stanford DBX Stanford University
Prague,,Czechia,-,10,21,2024:,Smartphone,On,Surface,Showing

Dropbox (NASDAQ:DBX) CEO Drew Houston grew Dropbox to a multibillion dollar company, and he shared the two marketing hacks that attracted millions of paying customers while speaking at Stanford University in 2012

The company knew that its audience was its biggest promoters and made it easier for them to share Dropbox with their friends. 

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