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Cycling Weekly

Sport

Michelle Arthurs-Brennan

Drivetrain underdog Classified snaps up Shimano's Director of Marketing

Classified Shimano TRP

Dennis Weijers (left) is welcomed to the Classified team by CEO Mathias Plouvier (right).

Innovative drivetrain brand Classified has announced the appointment of Dennis Weijers as Chief Commercial Officer.

While it's common for brands to share press releases regarding new hires, it's not often they make the news pages of Cycling Weekly. However, in this case, the 2019 founded brand's appointment of Weijers piqued our interest, considering the new recruit's previous role at market-leading competitor Shimano.

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