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Creative Bloq
Creative Bloq
Technology
Joe Foley

Drivers are just discovering the Audi logo's hidden meaning

The Audi logo on a steering wheel.

The Audi logo is one of the most recognised car logos around. Those four simple circles first appeared way back in 1932. All the same, it still manages to cause some controversy: there was the move to a flatter Audi logo a few years ago and then the decision to ditch the rings completely for the branding of the German carmaker's EV line.

But do those circles actually mean anything? Well, it turns out they do, and they have more of a thematic connection to the Olympic rings than you might think.

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