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Evening Standard
Evening Standard
Business
Jonathan Prynn

Drinks giant Diageo says trade war could wipe $200 million off profits

Booming Guinness sales were a bright spot in the Diageo results (Liam McBurney/PA) - (PA Archive)

Drinks giant Diageo has scrapped a key sales growth target after its admitted President Trump’s threatened tariffs against Mexico and Canada could wipe $200 million off profits in the second half of the year.

The Guinness to Johnnie Walker multinational exports tequila from Mexico and whiskey from Canada into the huge US market and together they account for about 45$ of US sales. Tariffs of 25% due to come into effect today have now been put on hold for a month following talks last ditch talks with Mexico’s President Claudia Sheinbaum and Canada’s Prime Minister Pierre Trudeau.

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