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Fortune
Fortune
Chloe Taylor

Drinks giant Diageo ends ‘broken’ relationship with Sean ‘Diddy’ Combs, accusing him of ‘refusing to honor his commitments’

Sean 'Diddy' Combs at the 2023 Met Gala: Karl Lagerfeld: A Line of Beauty held at the Metropolitan Museum of Art on May 1, 2023 in New York, New York. (Credit: Lexie Moreland—WWD/Getty Images)

Rapper turned mogul Sean “Diddy” Combs has been dumped by longtime business partner Diageo, with the drinks giant accusing him of using threats and acting in bad faith to get his own way.

Diageo North America first said it was breaking off its business relationship with Combs on Tuesday, weeks after the musician filed a lawsuit alleging the firm had racially discriminated against and neglected his vodka and tequila brands.

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