Big drinks companies are misleading customers with claims that their plastic water bottles are fully recycled or recyclable, according to consumer groups who have issued a formal complaint to the European Commission.
The Bureau Européen des Unions de Consommateurs (BEUC) said claims that water bottles from brands owned by Coca-Cola, Danone and Nestlé are “100% recyclable” or “100% recycled” are misleading because recycling rates are far lower in practice and bottles contain items that cannot be made from recycled material. The consumer rights group, which represents national groups across Europe, also said green imagery on bottles gave the “false idea” of environmental neutrality.
