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Marie Claire
Marie Claire
Lifestyle
Ariel Baker

Dries Van Noten's Next Beauty Move? A Full Body Care Expansion

A collage of a woman with voluminous curly hair and Dries Van Noten body care products.

It’s time. Dries Van Noten is expanding its body care game, and I can tell you, exclusively, that this line is chic as ever. Launching April 1, the collection includes nine products: three body lotions, three soaps, and three hand lotions. The former two categories can also be used interchangeably for a chic hand wash moment or the most sensorially elegant shower of your dreams. The collection comes in three scents, inspired by some of the brand’s most popular perfumes.

“Following the successful development of fragrance and makeup, expanding into body care was a natural step in shaping a more complete and cohesive beauty universe,” Ana Trias Arraut, Dries Van Noten’s Prestige and Fashion Brands President, tells me. “The intention was to extend our approach to scent beyond traditional perfumery, translating our olfactory signatures into new sensorial expressions through unexpected ingredient pairings…This category offers a more immediate and tactile interpretation of the house's world.”

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