Dries Van Noten’s beauty and fragrance line debuted in 2022. Since then, the brand has unlocked several ‘strange’ and ‘impossible combinations’ in make-up and perfume via unusual colour palettes (found in products such as violet-hued and grey-toned matte lipsticks which recently came to life on models in the Dries Van Noten A/W 2024 show) and scent profiles in Cannabis Patchouli, conceived by Van Noten and nose Nicolas Bonneville.
‘In Dries’ world, antagonistic elements are combined to create surprise. [Cannabis Patchouli] is like a light and dark olfactive pattern of fresh green leaves of clary sage aromatics rubbing against the woody leaves of patchouli,’ Bonneville says.
