Sustainability has been the buzzword lately. However, the hype around it does not seem to have translated into easy markets for consumer brand startups in the space.
Several start-ups offering sustainable products still struggle with high costs when it comes to customer acquisition, thanks to multiple factors such as lack of awareness among customers, lesser visibility, greenwashing by bigger brands, and the reluctance of the buyer to choose the product that’s often at the higher end of the price spectrum.
