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Chronicle Live
Chronicle Live
National
Coreena Ford

Dragons' Den success for South Tyneside sisters' fashion firm triggers rush of orders

South Tyneside sisters with a fledgling fashion firm have been inundated with orders after leaving the Dragons’ Den with a deal involving FOUR of the millionaire dragons.

Jenny and Alex McFadden managed to grab just five hours of sleep after the popular BBC One show went out on Thursday, in which they pitched their maternity clothing brand Pretty Mama to the panel. On the show, the siblings explained how they are juggling full-time jobs with the clothing company, which was launched four years ago after they spotted a gap in the market for feminine and comfortable maternity wear.

The company was launched after Alex had struggled to find clothes she liked when she was pregnant with her daughter. She used her skills from a fashion degree from Sunderland University and combined her sister’s business and legal knowledge to launch Pretty Mama, specialising in breastfeeding clothing.

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