Dragons’ Den star Steven Bartlett has reportedly been scolded by the BBC for breaking the broadcaster’s strict sponsorship rules by wearing a certain jewellery brand on the hit business show.
The 29-year-old surreptitiously plugged the jewellers Craftd on an instalment of the show, which is prohibited by the Beeb, and took to his social media to showcase the range of items, including necklaces.
The clip of the entrepreneur has now reportedly been removed and he has been barred from wearing items from the jeweller on future Dragons’ Den episodes if his contract is renewed.