BBC viewers of Dragons’ Den were left raging after contestants Will Moxham and Hilary Kennedy appeared on the show last Thursday and referenced budget-supermarket Lidl.
The couple were seeking investment from Dragons for a vegan meal kit brand that they had dubbed Planthood.
Will and Hilary’s subscription-based product would supply customers with plant-based meal kits for £45-each. However Dragon Touker Suleyman quizzed the pitchers on why potential clients would pay such a hefty fee when they could just go to “ Lidl for £20” and buy the ingredients themselves.
