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Birmingham Post
Birmingham Post
Business
Coreena Ford

Dragons' Den appearance for Tyneside sisters' firm Pretty Mama sparks rush of orders

A North East fashion start-up has been inundated with orders after braving the Dragons’ Den and leaving with a deal involving four of the millionaire entrepreneurs.

Jenny and Alex McFadden, of South Tyneside, appeared on last Thursday's episode of the BBC One show, where viewers saw them pitch their maternity clothing brand Pretty Mama to the panel.

The siblings explained how they are juggling full-time jobs with the clothing company, which was launched four years ago after they spotted a gap in the market for feminine and comfortable maternity wear.

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