Dragon’s Den star, Peter Jones tops the NatWest Celebrity Scam Super League. The table features the highest-value cases in which a celebrity image has been used to lure consumers into making a bogus investment.
Over £285k was lost after a customer responded to a promotional article featuring an interview with Peter Jones which looked like a genuine newspaper interview.
Sir David Attenborough features at number two on the list. A customer lost £275k after seeing an advertisement on Twitter. The advert featured an image of Attenborough alongside text falsely claiming he makes £125k per month from stocks and shares related to gold, natural gas and oil.
