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Golf Monthly
Golf Monthly
Sport
Matt Cradock

Dragon’s Den Star Peter Jones Completes ‘Especially Meaningful’ American Golf Takeover

Peter Jones stares into the distance, with the American Golf logo in the corner.

Along with his appearances on Dragons Den in the UK and Shark Tank in the US, Peter Jones is also known as being a big golf fan, with the entrepreneur now acquiring the UK's largest golf retailer.

Confirming the completion of the sale on February 4th, American Golf was previously under the 'Endless LLP' umbrella, and had been since 2018. Now though, Jones and his group of investors have acquired the company from 'Endless.'

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