Bioware veteran and a former long-time producer on the Dragon Age series, Mark Darrah, reckons the struggling video game industry could borrow a thing or two from the way movies make money.
In a recent video posted to his own channel, Darrah compared the way both industries go to market. Movies normally make the bulk of their revenue in theatres when people purchase tickets, but they also extend their commercial life by hitting ancillary markets like DVD sales, digital pay-per-view, or streaming services. Not to mention the product placement that sometimes makes their road to profitability a bit easier.
