DraftKings Inc. (NASDAQ: DKNG) is moving to capture the prediction market sector through its newly launched, CFTC-regulated DKeX exchange.
As its primary rival, Kalshi, faces state-level litigation, DraftKings' pivot offers a remedy to the sports seasonality that has historically plagued its earnings. This transition opens a high-margin revenue vertical of about $800 million, and investors are accumulating the company's stock as it sits near 52-week lows.