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MarketBeat
MarketBeat
Jeffrey Neal Johnson

DraftKings Stacks the Deck: The $800M Prediction Pivot

DraftKings Inc. (NASDAQ: DKNG) is moving to capture the prediction market sector through its newly launched, CFTC-regulated DKeX exchange.

As its primary rival, Kalshi, faces state-level litigation, DraftKings' pivot offers a remedy to the sports seasonality that has historically plagued its earnings. This transition opens a high-margin revenue vertical of about $800 million, and investors are accumulating the company's stock as it sits near 52-week lows.

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