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Dr. Seuss surges back a year after books were shut down

Dr Seuss odor Seuss Geisel United States Dr Seuss Enterprises Susan Brandt NPD BookScan

A year after six Dr. Seuss books were shelved for racist imagery, the family franchise is doing better than ever.

Why it matters: A proactive campaign by Dr. Seuss Enterprises — the private company that manages the work of the late Theodor Seuss Geisel— to address Dr. Seuss' fractured history on race is paying off.

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One subscription that gives you access to news from hundreds of sites

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Richland County Becomes Eighth Wisconsin County Reporting Measles Since August as Statewide Total Reaches 289 Cases

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