The world of cosmetics is constantly changing. After a decade of exaggerated lips and half a decade of buccal fat removal, the look of the moment is "more subtle", says Dr Michael Moore, a surgeon from the Dr Dray Clinic, which has branches in London, Paris and Dubai. This style of procedure – discreet, inconspicuous – is known euphemistically as a “tweakment”: non-surgical interventions that emphasise the somewhat nebulous notion of "natural beauty".
It taps into a cultural vogue for the raw and the real, which began in earnest four years ago when Pamela Anderson decided to stop wearing make-up, and even Love Island stars such as Molly-Mae Hague have opted to have their fillers removed. In 2024, there was a 30 percent increase in demand for tweakment surgery. Riding this cultural wave is Dr Maurice Dray, head of the eponymous clinic. The internationally renowned doctor says today’s clients “want results that are undetectable and sophisticated — to look like the best version of themselves”. “The future of aesthetics is moving towards more personalised treatments,” he adds.
