A doting dad gave his sons a Christmas to remember – by splashing out on over-the-odds bottles of energy drink that normally sell for £1.99 each.
Prime Hydration is a 25-calorie concoction of coconut water, electrolytes and anti-oxidants aggressively marketed by YouTube megastars and former boxing rivals KSI and Logan Paul. Since going on sale in the UK following a sensational US launch, the drink has been snapped up by avid fans of the vloggers and sold at several times its asking price.
There was chaos in Aldi earlier this week when the German discounter announced it would be selling Prime for one day only – clips on social media showed would-be purchasers queueing for hours and jostling for position in stores across the country in order to get their hands on the distilled essence of marketing magic.
