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The Guardian - US
The Guardian - US
Technology
Wilfred Chan

Doop Snogg: how a fake Snoop Dogg fooled an NFT conference

Snoop Dogg NFT Jack Burke Van Dreunen Crypto Calvin Broadus Justin Bieber
Left: Doop Snogg, center with white hat, a Snoop Dogg impersonator in Times Square. Right: The real Snoop Dogg wearing an NFT shirt.
Left: Doop Snogg, center with white hat, a Snoop Dogg impersonator in Times Square. Right: The real Snoop Dogg wearing an NFT shirt. Composite: Fair.xyz, ImageSPACE/REX/Shutterstock

Snoop Dogg has rapped that “It’s kind of hard being Snoop D-O-double-G”.

But apparently not that hard for a Snoop Dogg impersonator who was hired “last minute” by a crypto startup to grab attention at an NFT conference in New York – and ended up fooling just about everyone there.

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