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PC Gamer
PC Gamer
Dave James

Don't tell Nvidia: 56% of you are willing to pay over $600 for your next graphics card... and 19% would spend over $1000 😮

A Graphics card with red and yellow gradient overlay.

We've been tracking graphics card prices for the past twelve months and after yet another pricing surge last week, there's been a wave of depression sweeping the PC Gamer offices. It's Nvidia GPUs that have been hit the hardest, with the ludicrous situation where the cheapest RTX 5060 Ti 16 GB we can find is more expensive than the cheapest RTX 5070.

What's even more ludicrous—and surely entirely unsustainable—is that both those cards are both close to $800. These are the fourth and fifth tiers of Nvidia's RTX 50-series lineup and that pricing is utterly punitive for PC gamers.

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