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International Business Times
International Business Times
Business

Donatella Versace To Give Up Creative Reins Of Brand After 28 Years

Donatella Versace is leaving amid reports that Italian fashion rival Prada is in talks to buy the Versace label (Credit: AFP)

Donatella Versace will end nearly 30 years as creative director of fashion label Versace, handing the reins of the flashy luxury brand to Miu Miu's Dario Vitale, the brand's owner said Thursday.

The shuffling comes amid reports that larger Italian rival Prada -- which owns Miu Miu -- is in talks to buy Versace, which was co-founded by Donatella Versace's brother, Gianni, in 1978.

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